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Procuretech in Brazil & Latin America – Leo Calvacanti from Linkana

  • 2 min read

In this episode of the Procuretech Podcast, host James Meads welcomes Leo Cavalcanti, CEO and founder of Linkana, a vendor master data management startup from Brazil.

The conversation revolves around the challenges and opportunities in the procurement and supply chain technology industry in Brazil and Latin America. Cavalcanti talks about the need for standardised supplier data management and explains how Linkana addresses this issue.

Procuretech in Brazil & Latin America – Leo Cavalcanti from Linkana

In this episode, the focus is on the growth and investment in procurement and supply chain technology in Brazil and Latin America. Leo Cavalcanti from Linkana confirms this growth and highlights the emergence of local solutions in Brazil’s ecosystem.

The Brazilian market, previously dominated by SAP Ariba, now faces competition from Coupa and GAP, indicating a promising future for procurement and supply chain tech in the region.

Leo introduces his company, Linkana, specialising in supplier data management solutions with a focus on Latin America and Brazil. He discusses the limitations of current approaches to handling supplier data in procurement technology and shares Linkana’s strategy to address these challenges. He also explores the unique obstacles and advantages faced by procurement tech in Latin America, drawing comparisons to the European and North American markets.


[00:01:50] Introducing Leo Cavalcanti, CEO of Linkana.
[00:03:22] Procurement technology in Brazil.
[00:08:37] Slow adoption of procurement technology.
[00:17:04] Localisation key for successful expansion.
[00:20:23] Localisation is key for expansion.
[00:25:31] Implementing procurement technology is challenging.
[00:31:30] Future of procurement is data-driven.

And that wraps up another episode of The Procuretech Podcast.

Thanks to Leo for joining us today, and big thanks to you for listening. We’ll be back at the same time next week, so see you there!

If you want to learn more about our guests, Linkana, or Procurement Software, check out the useful links below.

Stay in touch!